Practical pieces on website change monitoring, client disputes, evidence trails, and the unglamorous side of agency work that nobody tweets about.
An honest retrospective from the first wave of pilot agencies. No week-three transformation, no magical reduction in client questions — just a small accretive shift, and one dispute call that pays back the month.
Read articleEverything to capture, verify, and document on day one — before the old agency stops returning your emails.
Read articleMost agencies absorb monitoring into "general maintenance" and lose the chance to bill £50–150/month per client for work they're already doing. A short guide to formalising it.
Read articleEvery agency has had the call. You didn't touch the homepage. The client insists you did. Without proof, you lose a little trust either way. Here's how to stop losing.
Read articleThe six silent changes — meta titles, robots.txt, canonical tags, schema, internal links, redirects — that quietly tank a client's search traffic, and how to catch each one within a day.
Read articleThe pages worth watching, the cadence that works, and how to stop missing the moves that actually matter.
Read articleAn honest accounting exercise about the invisible cost of running an agency without an evidence trail.
Read article