WebCopilot watches your competitors' websites every day. When they drop a price, launch a feature, hire for a new role, or quietly rewrite their pitch, you get a plain-English email — usually before breakfast. No more opening twenty tabs every Monday.
No card. 1 site + 5 pages on the free plan. Upgrade to £10/mo for daily scans on up to 100 pages.
If you're checking competitor sites by hand once a month, you've already missed all three. They moved on a Tuesday and you noticed in July.
Your top competitor quietly cut their entry plan by 30%. Your sales team finds out three weeks later — from a prospect who's already churned.
A new section appears on their homepage. The thing you've been quietly building for six months — now it's their headline. You're suddenly the second mover.
Five new "AI Engineer" roles appear on their careers page. They're not just upgrading — they're building a whole new product line. You should be too.
No browser extension. No proxy. Just URLs and an inbox.
Add up to 10 competitors. For each one, pick the pages that actually matter: /pricing, /features, /careers, /about, key product pages, the blog index. Five pages each is plenty.
Daily, in the background, from real browsers — so JavaScript-rendered sites work. We capture a full-page screenshot, diff the content, and ask an AI to explain the change in one sentence of business English.
One email per competitor per day — only on days they changed something. Skim the subject line, click through to side-by-side screenshots if it looks important, forward to your team if it matters.
Pick the ones where movement = signal. Ignore the rest. Read the full playbook →
Price drops mean they're chasing volume. Price rises mean they're confident or repositioning upmarket. New tiers mean a strategy shift. None of this is in their press releases.
A new feature card appearing on the product page is a launch signal — usually two weeks before they announce it. You see it the day they push the marketing site.
Hiring tells you where they're investing six months before it shows up in the product. Five new ML roles? They're building AI. New EU sales hires? They're expanding. Read the org chart, not the blog.
Their headline is their positioning in one sentence. When it changes, their whole story changed. Catch the rebrand on day one, not three months later when a customer mentions it.
A new blog post tells you which keywords they're attacking and which customer pain they're newly targeting. Track the index page and you'll see every new post the day it lands.
A new VP, a removed founder photo, a freshly funded line in the bio — these are the leading indicators of acquisitions, funding rounds, and team upheavals. The press release is the lagging indicator.
You're running the strategy and the inbox. You can't be the one tab-checking five competitors every Friday. Wake up to the brief, decide what matters in two minutes, get on with building.
Your positioning lives or dies by what the market is saying around you. When a competitor rewrites their hero, you need 24 hours to respond — not three months. The brief is your morning signal.
"Their pricing changed yesterday" beats "let me check and get back to you." Forward the WebCopilot alert into Slack and your whole AE team is briefed before the 9am stand-up.
Track your clients' competitor sets and turn the briefs into a billable monthly market-intel report. We do the watching; you bring the judgement. Agency pricing here →
Same engine, pointed at careers pages instead. Know who's hiring 3-7 days before LinkedIn does. From £49/mo. See the recruiter tier →
Every founder has a folder of bookmarks they swear they'll review weekly. By month two it's monthly. By month four it's "when something feels off." Competitors move on a random Tuesday in March — they don't email you about it. By the time you notice, the damage is months deep.
No per-seat fees. No setup fees. Cancel anytime.
For trying it on one competitor.
£5/mo each additional. Up to 100 pages total. Cancel anytime.
Running an agency tracking competitor sets for multiple clients? See agency pricing →
Yes. WebCopilot only reads publicly accessible pages — the same pages a customer or Google can see by visiting the URL. We respect robots.txt, identify ourselves in the user agent, and never attempt to log in or access anything gated. This is the same activity as opening their website in a browser, just automated and timestamped.
Paid plans scan daily by default — most often overnight in UK time, so changes land in your inbox before your first coffee. You can also trigger an instant scan on demand from the dashboard if you spot something live. Free plan scans weekly.
Yes — and this is where most of the value lives. You point WebCopilot at the exact URLs you care about: /pricing, /features, /careers, /about, /blog. Each page gets its own change history, so you can see a competitor's price evolution over six months as a single timeline.
Every change is classified into one of three buckets: positive (they added a feature, launched a product, raised prices), neutral (rotated a hero image, refreshed a stat), or issue worth your attention (dropped prices, removed a feature, rebrand signals). The email subject line tells you which bucket, so you decide in three seconds whether to read it.
Yes. WebCopilot renders the page in a real browser before capture, so JavaScript-heavy sites — including most modern SaaS landing pages — are scanned correctly. We see what your customer sees.
On the £10/mo Starter plan: up to 100 pages, which is enough for around 10–20 competitors (most people pick 5–10 high-value pages per competitor). Free plan covers one competitor and five pages. If you need more, additional sites are £5/mo each.
Technically our user agent is visible in their server logs the same way Google's crawler is — but they'd need to actively analyse those logs to notice. We don't ping forms, don't log in, don't behave like a real user. In practice: no, they won't know.
Three differences. (1) AI summaries — instead of a raw diff, you get a plain-English explanation of what changed and whether it matters. (2) Built for business, not webmasters — pricing, copy, and roadmap signals are highlighted; cookie banners and minor layout shifts are filtered out. (3) UK-based human you can email — talk to David, not a ticket queue.
Add one competitor on the free plan today. By next week you'll either have your first useful signal — or you'll know it's not for you. Either way, you'll never have to open their pricing page by hand again.
Built and supported in the UK by David at WebCopilot.